Coca Cola ad becomes anthem of Tunisian national soccer team


By James M. Dorsey

With post-revolution Tunisia and Libya competing with new zeal in the 2012 Africa Cup of Nations, soft drink maker Coca Cola is successfully exploiting Tunisians’ passion for the beautiful game.

A Coca Cola short film that in the words of Tunis-based cultural anthropologist Rodney WJ Collins writing on LinkedIn is “not only a hymn to the (Tunisian) team for its qualification for the African Cup of Nations 2012 but a testimony to Tunisian Optimism, Pride, and Solidarity.” The film has gone viral on the web with more than 59,000 shares in the past week, according to media industry magazine Campaign.

The advertisement’s music has become the Tunisian national soccer team’s official anthem.

The ad, by advertising agency FP7 McCann Tunisia, featuring Tunisian musical and video group Sli Lemhaf, is as much an ode to Tunisians as it is to the soccer team a year after the ousting of President Zine el Abedine Ben Ali. It speaks of forgetting the fear, a reference to the barrier of fear erected by the neo-patriarchial nature of Mr. Ben Ali’s regime, of young and old standing together and of no voice being louder than that of the public. (Text in Arabic below).


Text of Kharrej Legrinta Elli Fik (Official Clip by Coca-Cola):

الكل مع بعضنا هاو الدبكة
غني معانا ولا تكا
انسى التعب الخوف والربكة
نحبو نراو كورة في الشبكة
هاو الحس وهانا وراكم
كبار وصغار واقفين معاكم
الكلها تسأل على حالكم
فالعلالي نحبوا نراكم
*****************************
يا شعب بلادي كل عام حايين بخير
حد ما يوقفنا كان العالي لكبير
فيراج افيبري عالطبلة والبندير
لا صوت يعلو فوق صوت الجماهير
أوووووي أوووووي
إجا أفرح معانا أش عليك
ELPOLITIQUE 90 دقيقة انسى فيها
أوووووي أوووووي
تحب الجو هذا الي بيك
كانك تونسي هز يديك
خرج القرينتا الي فيك
**************************************
صحاب العايلة والمدام
ملمومين تقول اعتصام
هانا بدينا بيك العام
أين أنت يا عصام
PICASSO صور بونتو يا
فيه ملاعبي ايمركي براسو
الشعب التونسي يحب الهيجة
راس بهيجة( زهير الذواد)صب يا زوو
***********************************
يا شعب بلادي كل عام حايين بخير
حد ما يوقفنا كان العالي لكبير
فيراج افيبري عالطبلة والبندير
لا صوت يعلو فوق صوت الجماهير
أوووووي أوووووي
إجا أفرح معانا أش عليك
ELPOLITIQUE 90 دقيقة انسى فيها
أوووووي أوووووي
تحب الجو هذا الي بيك
كانك تونسي هز يديك
خرج القرينتا الي فيك
(Source: Sli Lemhaf)

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